Sunday, August 29, 2010

Food Photography with Penny De Los Santos - Live From the International Food Bloggers Conference #IFBC

At first glance, you can somehow see Penny De Los Santos' huge personality and wonderful curiosity.  She is constantly looking around and studying everything.  Then she starts talking about her work and you feel her tremendous passion.  I walked away quite energized and I'm not even a photographer.  Penny De Los Santos doesn't take pictures, she makes pictures and they are beautiful.  

Penny spoke to the group about how to make food portraits.  The shoot that she self assigned herself, shooting women in a prison in Mexico, got her where she is today.  She landed at National Geographic. Some time later a colleague, who had moved to Saveur, was asking her to do some shoots for Saveur and that's how she got into food photography. To date she's done 6 cookbooks and she never thought she would be doing cookbooks.  Apparently steak is tough to shoot (no pun intended).  She just recently did a vegan dessert cookbook and at first she said "hell no!"  Not because she hates vegans, she's just not a dessert person and she feels you kinda have to be excited about what you shoot.  She got excited about it though because she decided to sex up the photos of the desserts.  And with that she shared her tips on food photography.

Philosophy - "I shoot food like I shoots prisons."  She takes a very organic, natural approach,  Everything on the set is edible with beautiful ingredients in natural light.  She showed us her first Saveur cover (The Breakfast Issue - Issue #114).  

What makes a good photo

  • light 
  • color 
  • composition-people don't spend enough time thinking about this so that they can stretch themselves visually and avoid shooting the same photo time after time 
  • appetizing food
  • pick good subjects
  • scout your food - do your research ahead of time.
  • practice a lot - she practices a lot.  She shoots manually and meters her camera.  If you want to take pics up a notch, shoot manually.  The first time you do that it's pretty inspiring because you are in control.

Primary camera angles in food photography

  • overhead
  • 3/4 view, side view is best when food is taller.
  • give it some space, you don't need to get so close because your viewers may be looking at your shot and think "what the hell is that?"

Think about your background

  • it should give information to the subject
  • they shoud be clean, not too cluttered

Why varied angles are important

  • Visual pacing
  • For the creative process-exploring the image - in her best southern access she related how a friend explained this - like a dog before he urinates - the dog will smell everything walking around and checking everything out.  She was encouraged to explore just like that dog.  Not all food looks good from the same angle - think about what you want to say about your subject and the best way to show it and explore it

Using available light 

  • light direction
  • light quality
  • how to diffuse (softening the light with a napkin, wax paper, buy an $80 disc) and modify light - window light and doorway light is great,

Editing a dish

  • Mostly applies at a restaurant - you ask another plate and then you plate it or ask the chef to rebuild it.
  • Or you take a food subject and put it in a completely different element - like her picture of tamales that she put on a towel.

Creative devices 

  • Food preparation shots - she showed a pic
  • Meal in process - shooting a meal as it's being eaten
  • Ingredients in its original wrapping
  • Vegetables after their washed
  • A spoon covered in sauce
  • Ingredient shots in jars, bowls

Camera Angles

  • light
  • edit your food
  • photo food in prep and meal in proc
  • be creative - use props

Food Culture

Penny related a story about her food shoot in Peru and the woman that walked her through the market full of knowledge and information.  The best experiences started by her being invited into the kitchen and she loved it.  She showed the pictures that are representative of the stories that she loves so much.

How to grow as a photographer

  • look at phot daily, mags cookbooks study the phots and styling
  • practice daily - she self assigns things to her all the time.
  • Keep a visual journal to develop good habits.  She would make a pic a day and listen to her instincts.  As she sees things she thinks about whether it make a good pic or not.  She was on a street and a women walked thru a beam of light and she though that would make a good pic.  So she waited for someone else to walk thru it to shoot it.  thinking aobut moments, color, composition..she's not talking to anyone, she is completely in her head, listening the whole time.  When asked what lenses she uses in her photography she told us that she shoots everything with one lens.  The more you move the more uncomfortable you are.
  • Show a sense of place with your photos.  This gives people an idea of where you are and the culture.

Penny closed with...Be Inspired. Love what you do.  Have an insatiable curiosity.  Like everything - LEAD with your heart, be open follow your instincts. listen.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Modernist Cuisine: The Art & Science of Cooking - Live From the International Food Bloggers Conference #IFBC

Modernist Cuisine: The Art & Science of Cooking - Live From the International Food Bloggers Conference #IFBC

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Dr. Nathan Myhrvold talked about the book Modernist Cuisine:The Art & Science of Cooking and had slides that showed some pages and photography from the book.  I was too busy looking at the photos and video and didn't take many notes.

 

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Saturday, August 28, 2010

Writing/Technology: Law & Ethics of Food Blogging - Live From the International Food Bloggers Conference #IFBC

Writing/Technology: Law & Ethics of Food Blogging - Live From the International Food Bloggers Conference #IFBC

Not taking many notes of this one because you will find the copy of the presentation to be more meaty.  It's a bit harsh to sit through this on after lunch, but it is picking up.  

___________________________________

Robert Schroeder, Director of FTC Office Seattle:

FTC is about protecting the consumer.  For more details information check out:  http://www.ftc.gov/opa/2009/10/endortest.shtm

___________________________________

Recent Advances in Bullshit Reduction, Robin Goldstein (blindtaste.com)

Robin did some investigative work to determine credibility of the Wine Spectator Award.  He created an online presence for a fake restaurant, put together a wine list that show ratings of "undrinkable" and sent in his $250.  Some time later he received an award.  Crazy story, but we have to watch out for these types of things.  You can find the full text and menu of his fake restaurant on his blog.

On a related note, Barnaby Dorfman, CEO of Foodista shared how he and others have been working on a site to create a system of disclosure for bloggers who review and endorse products.  If you are passionate about this topic area, please take a look at their site: http://bloggerdisclosure.org/  

A site you might want to take a look at if you are interested in protecting your work as a blogger: http://creativecommons.org 

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Writing With All Five Senses - Live From the International Food Bloggers Conference #IFBC

Writing With All Five Senses - Live From the International Food Bloggers Conference #IFBC

Lemons are being passed around for a little exercise in writing with all five senses.

Participants are asked to describe the way a lemon looks as if to someone who has never seen one.  Some of the description are quite poetic and some very funny.

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Search Engine Optimization (SEO), Building Traffic and Social Media-Live From the International Food Bloggers Conference #IFBC

Search Engine Optimization (SEO), Building Traffic and Social Media-Live From the International Food Bloggers Conference

I will be posting my notes from each of the session at the IFBC, but please keep in mind they are very rough and just the highlights.  Hope you find them useful, especially if you are not able to attend.  Be sure to check http://www.foodista.com/ifbc2010/ for IFBC presentations.

Joy Victory (@thejoyvictory) - editorial czar for Wordpress.com New job role, updates the wordpress.com site and manages new user experience.

How to Make Friends with Search Engines

Coming soon: FoodPress 

Traffic:

  • Front door - direct traffic
  • Back door - traffic from search engines

Look at your stats often - take time to understand the terminology and graphs.  Who is coming to your site and from what sources.  A tool you can use is Google Analytics.

Recommended tool: Google Insights

Write with keywords in mind.  Make sure you use this in your blog titles and be very specific.  Use them in the first sentence of your post, in sub-titles, in photo captions, in any links you create to the post (when you tweet about your post as an example).  Do some research for yourself - go to Google and do some searches.  Take a look at what comes up in the search results.

Other things to keep in mind-

SEO also improves when you:

  • update often - the more content the better
  • have in/outgoing links
  • along with new trends, blog about the tried and true trends like well know dates, events, topics

_____________________________________

Mani Dhillon, General Manager - Urbanspoon

As they put this site together:

  • they found that people look for restaurants by neighborhoods and zip codes
  • SEO link bait, novel ways to present their data that other wanted to link to.  They picked a black background and created Restaurant At Night and found this attracted visits because of how it looked.  They also used current trends and used them in their posts.
  • spoonbacks - presents reviews from bloggers, critics and readers.  Bloggers that participate in the spoonbacks program (over 2000 participate) get million of users viewing their posts and linking back to their blog.

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Questions

Q: What are your thoughts on integration with Twitter and Facebook and advice you have.

Joy - WordPress.com - when FB and Twitter came along we were asked, 'do you see them as competition?' No because they are very different especially as you can't see your Twitter content several years back like in a blog.  

Mani - try to encourage people to register on Urbanspoon so that that can share the information on Facebook and Twitter.  They're keeping their eye on new things like Facebook places.

 

Q: We've talked about SEO, for the people just getting started, what are 2 -3 things you recommend?

Foodista - used Twitter to grow their audience - tweeted trivia for example and then Twitter added them in their food follow list.  Their advice - Be clear on what your goal is.  Do you want to make a living on your writing?  Do you want to make money on advertising?  Is it a way to do PR and marketing for your company?

Joy - have a niche and be specific.  Keep in mind that it takes time to build a following.  Update often.

Mani - find an area that is unique.  Get links for your blog.

 

Q: Recommendation for blog titles when a name or word uses special characters?

A: Don't use special characters as that is better for SEO

 

Q: I am very succesful on Twitter, is there something like Google Analytics for Twitter and are advertisers looking at that?

A: Not many good tools, but Google is indexing Twitter content.

 

Q: For a person just starting, how do you determine the value of your time when using things like foodbuzz, foodspotting?

A: It takes a lot of experimentation.

 

Q: Saveur - Is there a widget to put FB/Twitter comments into your blog?

A: Not any that we're aware of.

 

Q: What advice you have for SEO when you use video?

A: Use the keyword VIDEO in your titles, descriptions and tags.  

 

 

 

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