Writing/Technology: Law & Ethics of Food Blogging - Live From the International Food Bloggers Conference #IFBC
Not taking many notes of this one because you will find the copy of the presentation to be more meaty. It's a bit harsh to sit through this on after lunch, but it is picking up.
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Robert Schroeder, Director of FTC Office Seattle:
FTC is about protecting the consumer. For more details information check out: http://www.ftc.gov/opa/2009/10/endortest.shtm
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Recent Advances in Bullshit Reduction, Robin Goldstein (blindtaste.com)
Robin did some investigative work to determine credibility of the Wine Spectator Award. He created an online presence for a fake restaurant, put together a wine list that show ratings of "undrinkable" and sent in his $250. Some time later he received an award. Crazy story, but we have to watch out for these types of things. You can find the full text and menu of his fake restaurant on his blog.
On a related note, Barnaby Dorfman, CEO of Foodista shared how he and others have been working on a site to create a system of disclosure for bloggers who review and endorse products. If you are passionate about this topic area, please take a look at their site: http://bloggerdisclosure.org/
A site you might want to take a look at if you are interested in protecting your work as a blogger: http://creativecommons.org
Posted via email from feast!
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